…home knows the world Apple imagined is a fantasy. We use Zoom and Hangouts for video, not FaceTime. We use Slack and Teams for chat, not iMessage. Using Apple’s communications software for work excludes people who don’t own Apple devices, so we stick to what functions on any platform. Apple knows this, yet it still ran an ad wishing it weren’t true.
It's the unfortunate truth. Despite what apple wants, they know that the entire world isn't going to be embedded within their ecosystem.
Loved this article alex.